What we're missing out on is the single game sales and when you start the season 1-15, that doesn't get the heart racing. People aren't engaged yet.
He may look like a big, blurry Irishman, but he's not as tough as he may seem, there's a side to him that a lot of people don't see.
First of all, typically people you would be interested in would be tied up through the end of the season and when we were allowed to talk to Bryan in February, that was unexpected. When your top person gets available months earlier than expected, you jump at that chance.
I've been reviewing (the performance) of senior people since the start of April. That will have an end date and a whole written component.
In all, we get about one/30th of what's sold outside our building (divided among all teams), ... I don't think that would even amount to six figures. What's important to us is the brand recognition when people wear them around town.