Rory Bruer Good Quotations

Having a Jim Carrey film over the holidays is a pretty sure bet. Audiences trust he'll have the goods, and they want to laugh and have a good time this time of year.

There's something about (horror) that strikes a chord with audiences. It doesn't depend on a big star as much as a good concept.

It's a good place to be, isn't it? It's pretty exciting for us that not only is this the third week in a row we've had a No. 1 film, but 'Identity' is also our third No. 1 film of the year (following 'Darkness Falls' and 'Anger').

It kicked some 'Daddy'-butt! ... Word of mouth has been really good. It seems to have been a very good date to go on this picture, wedged between these monsters. It's terrific counter programming. We had an extensive screening program and people liked the picture. It's excellent family fare.

It's disappointing. We got some good reviews. We had two thumbs up from Ebert and Roeper. The New York Times and Wall Street Journal liked the picture. We're hoping that with so many good reviews (people) will find the film.