To stay ahead, you must have your next idea waiting in the wings.
Leaders must pick causes they won't abandon easily, remain committed despite setbacks, and communicate their big ideas over and over again in every encounter.
A great idea is not enough.
After years of telling corporate citizens to 'trust the system,' many companies must relearn instead to trust their people - and encourage their people to use neglected creative capacities in order to tap the most potent economic stimulus of all: idea power.
People who are making decisions about the future often don't have access to some of the best ideas in the company, which may be at the periphery or at lower levels.