Roy H. Williams Want Quotations

No trade will be made unless they want the thing more than they want their money.

Excitement and reward exist only outside your comfort zone. You'll experience neither of them until you make yourself do something you really don't want to do. So what is it that scares the hell out of you?

If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.

The first step in persuasion is to entice your target to imagine doing the thing you want them to do.

Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.