Some gamers might not feel they're getting their money's worth if they have the game for a couple of months, ... They can pay the same amount and actually purchase the game.
If EA blows it, gamers will look for other experiences from other companies,
The launch of new consoles provides a number of opportunities for those supplying new products that take advantage of the unique features of the systems. Providing gamers with products that enhance the game experience is key to long-term success in this market.