Willa Ford Mindful Quotations

We are all mindful of the industry environment, the pressure on our suppliers and dealers, unfavorable market share trends, and the fact that our issues in North America are structural rather than cyclical. That is why we remind our people that we will either change ourselves -- or be changed by someone else.

These cuts are a painful last resort, and I'm deeply mindful of their impact. In the long run we will create far more stable and secure jobs. We all have to change, and we all have to sacrifice, but I believe this is the path to winning.