Basically, companies are still struggling to capture benefits from CRM.
CRM is not going away. It has gone through a cycle of over-inflated expectations, to the sense that the software is not useful at all to a more mature stage, with companies always trying to improve their customer interactions.
Companies should firmly establish budgets, change requests and fixed price rather than open ended contracts. The trouble often starts with a lack of clarity in scope and definition.
Executives have always wanted to make better, faster decisions. But brutal global competition makes this imperative even more acute. Oracle's database heritage gives credibility to their claim to being the best at helping companies with this issue.
Executives have always wanted to make better, faster decisions. But brutal, global competition makes this imperative even more acute. Oracle's database heritage gives credibility to their claim to being the best at helping companies with this issue.