You may have an ethanol vehicle in your driveway and not even know it. It was kind of the dirty little secret of the auto industry.
Future growth will be the result of more vehicle manufacturers entering the hybrid-electric market and a greater number of hybrid models. There are currently only 11 hybrid models available in the U.S market, and by 2012 that number could increase to 52 models.
When hybrids were first introduced in the United States, they were only available in sub-compact cars that were not practical for all vehicle buyers.
Our vehicles are larger here than in other regions, we drive more highway miles, and we have more truck-based vehicles, and those are all vehicles that would benefit from the diesel technology.
That remains to be seen. People tend to buy a vehicle that suits their lifestyle and shop within that segment. They're going into uncharted waters with those vehicles.