Erich Merkle Vehicle Quotations

The light vehicle segment is so incredibly competitive. Whenever you have such high levels of competition, it has a tendency to drive prices down.

(Crossovers) are putting a dent in demand for SUVs. The designs of these vehicles are fresh and something different and they are capturing consumer's attention.

They've packaged it just slightly different enough so that it's more of a utility vehicle -- a smaller crossover. It represents a much better value than Neon ever did.

It certainly is a move in the right direction. (But) I still don't see it as a real competitor with other vehicles in the entry-level luxury segment.