By combining Disney's powerful content with the quality and equity of the Kellogg's brand, we will bring innovative products to the breakfast tables of families across the globe.
Working together to address piracy we can help to ensure that the same content Verizon is distributing legally under this deal will not be downloaded illegally.
Digital piracy needs to be addressed. Without content protection, investment in content can't be supported. We need secure distribution. If you (telecommunications equipment and software makers) help us, we will make it easier for you to distribute our content.
It's a good time to be in the content business though, the branded content business.
We are really excited by the intersection between great content and great technology.