We are especially pleased that the project's focus is to deliver substantive content that so clearly supports the university's mission of teaching, learning and research both in the classroom and to our thousands of alumni around the world.
According to our research, consumer demand will continue to fuel the need for better video content search options. Consumers need a better way to filter through all the available content to find exactly what they want to watch, when they want to watch it.
The basis for content on the Internet is now shifting from text to video. This allows advertisers to take advantage of the kind of branding advertising they are used to on television.