Julie Ask Content Quotations

It's a great time for content providers to experiment with a mobile play.

The challenge is not interest but rather finding the correct mix of premium content and price points that is lacking in today's offerings.

Apple sells hardware and software. They don't have an existing subscriber base like cable companies, and they don't have content like ESPN that people have an affinity to.

This consumer interest bodes well for the mobile industry as vendors use different business models to try and tap into this consumer demand. The challenge is not interest but rather finding the correct mix of premium content and price points that is lacking in today's offerings.