Brad Adgate Profile Quotations

By broadening their programming (with more entertainment-oriented shows) and still keeping it under the legal drama umbrella that their niche is, they've been able to generate higher ratings. They've certainly raised the profile in the buying community with these types of programs, and to separate the two helps distinguish one from the other, so you have an entertainment network that's still Court TV with legal type of programming.

They could create profiles so the commercials sent to consumers will be more relevant and won't be zapped. It's the future of advertising.