Britt Beemer Loser Quotations

Consumers believe that the bigger, better deals happen closer to Christmas, and they're willing to wait. Last year, lots of consumers were disappointed because they didn't see the early discounts. Shoppers are playing a game of cat and mouse, and they're waiting to see if the retailers will outlast them.

The closer you get to Christmas, there's this mentality on the part of consumers where they're willing to go out just a little bit more to get the even bigger discounts.

The closer you are to them, the greater the impact they'll be. If you can get almost one out of four people to shop at an outlet mall, that's a lot of people. It might not impact East Cooper. It might not impact Summerville. But somebody's going to feel them because that's quite a bit of business.