I care about our employees more than anybody in my company. I care about my kids, too, but that doesn't mean I give them everything that they want.
Allowing your kids to watch TV doesn't have to mean they have no choice but to see commercials for junk food and alcohol.
The main reason Disney and the others don't want to sell a la carte is because when you give customers the choice, they buy less channels. Less channels mean you make less money.