Some people are averse to change, but the advertising model is going to change with or without the Hopper. What we're saying to the broadcasters is, 'There's a way for you not to put your head in the sand.'
Poker is a game where you don't have to have the best hand to win. Poker is really reading other people and reading human emotion, which certainly comes into play in business.
People will steal it if you don't make it easy to buy it.