Dave Howard Promotion Quotations

It's a very important part of our marketing effort to increase ticket sales and improve sponsorship relations. When a family decides to come out to Shea for a game, the first thing a lot of them do is look at the promotion schedule. They look for giveaways or any other added benefit.

As soon as we announced the '86 celebration dates and those giveaways, the sales for those tickets increased. Promotions are a factor and people do consider them when they are buying tickets for games.