Howard Davidowitz Promotion Quotations

I think there will be heavy promotions over the holidays because retailers have not been meeting their sales plans.

One big difference was that last year retailers kept promotions under tight control. Things were more panicky this year.

The name of the game for Ben and Jerry's is to get someone to taste the product. If this promotion can get more customers in the doors, there's a reasonable chance that many of them may return later (when they charge full price).