When Sears Essentials came in, you had a lot of morons running around screaming this was the greatest thing. I said it was a bowling alley with no customers. This business of going off-the-mall is much more complex than it looks.
The message that Martha Stewart's publicity team sent (Wednesday) was, 'Won't it be wonderful that she's coming back and will be running the company?' ... But how will that happen? It's going to be very tricky.