If Kmart decides apparel is critical, and it can make it a success, it needs to do what Target has done: Present great designs that are unique, well priced and well presented. Otherwise, this will fall flat on its face,
When Sears Essentials came in, you had a lot of morons running around screaming this was the greatest thing. I said it was a bowling alley with no customers. This business of going off-the-mall is much more complex than it looks.