Eric Kim Brand Quotations

Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand.

This tagline is Intel's unique brand promise and is designed to communicate what drives Intel as a company, and what Intel makes possible. 'Intel. Leap ahead.' is a simple expression that declares who we are and what we do. This is part of our heritage. Our mission at Intel has always been to find and drive the next leap ahead - in technology, in education, social responsibility, manufacturing and more - to continuously challenge the status quo. It's about using Intel technology to make life better, richer and more convenient for everyone.

We intend to grow the value of our brand as we evolve the company.

Intel has one of the most valuable brands in the world, and we intend to grow the value of our brand as we evolve the company. This evolution will allow Intel to be better recognized for our contributions, establish a stronger emotional connection with our audiences, and strengthen our overall position in the marketplace.