George Murphy Brand Quotations

They prefer brands that are perceived as hip and popular but not too commercial. One of our keys to success will be connecting with consumers on their terms using their technology.

These appointments will keep our focus laser sharp on the brands as we support the record number of product launches in the works for the Chrysler, Jeep, and Dodge brands.

In fact, this target demographic is extremely influential and equally difficult to reach. They prefer brands that are perceived as hip and popular, but not too commercial; they respond best to messages that are available where they congregate, both on- and off-line. For Dodge Caliber, one of our keys to success will be connecting with consumers on their terms using their technology.