I don't cheer for anyone because my job is obviously more important, but the reason why I got into sports is because of my father. He's a giant sports fan and we are from New England, so he cheered for the Celtics and the Red Sox.
Women want to know what's going on, whether it's the guys in the huddle the guys on the couch. One thing that's cool that I've seen as I've grown older is that women now think it is cool to enjoy sports and to sit there and talk the talk and know what's going on.