Herb Kelleher Airline Quotations

If the Wright brother were alive today Wilbur would have to fire Orville to reduce costs.

If the employees come first, then they're happy. A motivated employee treats the customer well. The customer is happy so they keep coming back, which pleases the shareholders. It's not one of the enduring green mysteries of all time, it is just the way it works.

We have a strategic plan. It's called 'doing things'.

I guess the worst moment I ever had in business was the fear that Southwest Airlines wouldn't get off the ground.

The spirit of Southwest Airlines is exuberant, it's caring, it's dedicated, it's diligent, it's fun, it's rewarding, it's a joy.