Jeff Diskin Both Quotations

We are saying so much to our guests, consumers and the industry with this massive brand re-ignition. In each and every element of the brand re-ignition and advertising campaign, we have rededicated ourselves to offering the very best experience and communicated it in both obvious -- the physical enhancements of our properties -- and more subtle ways -- through music, people, and events that refresh the mind, body and spirit in the same way we hope our guests experience every time they stay at one of our properties.