John Fithian People Quotations

We regret this tragic incident, but we have to remind our patrons that violence at theaters is extremely rare. We've had 1.5 billion people come to the theaters in each of the past three years, and there were only a handful of violent incidents. Though very unfortunate, this type of incident is very rare at the cinema. At this time we don't know if there is any association of this particular incident in connection with the film that was playing. We'll let the police do their investigation.

It takes good movies and a good theater experience to bring people out. Both are happening now.

We strongly encourage (theater owners) to keep the ads limited in duration and make them entertaining in their own right. We hope there will be a migration toward fewer ads that don't replicate what's on television, because people can't stand that.