Consumers have many options for entertainment and leisure time. Theater operators must continue to innovate and to create the optimal experience.
We've had several years of prototype equipment. What we haven't had is fully integrated systems. That's what needs to be tested to make sure files can flow correctly and the pieces all work together.
I'm not sure who was asleep, but it wasn't the exhibition industry. Here's what we know about 2005: The movies aren't as good.