What we need is to develop in all Foreign Service Officers a better instinct for understanding the needs of U.S. business abroad.
We must advertise to U.S. business that we are there, that our attitude has changed, and that we care. When we are asked to help, we have to perform and provide the right advice.
There has been a major improvement in the way U.S. Ambassadors and the Foreign Service establishment try to assist U.S. business overall.
What is more important is that Foreign Service Officers understand business, about the needs of U.S. business and how to help U.S. companies make the right connections abroad.