What we need is to develop in all Foreign Service Officers a better instinct for understanding the needs of U.S. business abroad.
What is more important is that Foreign Service Officers understand business, about the needs of U.S. business and how to help U.S. companies make the right connections abroad.
Small- and medium-sized companies do not know what we have to offer and that needs to be changed. We must react just as strenuously on their behalf as we do for larger companies.