I still believe that the summer's about seeing the big blockbusters on the big screen, and hopefully people will feel that way this year, as opposed to how they felt last year, which was pretty disgruntled.
It had a huge impact. It was really a film that everyone became instantly fascinated by and it emboldened filmmakers and studios to believe that if you had the right concept and a great marketing campaign, it did not matter what the budget of the movie was.
Believe me, when 'Star Wars' comes out, people will drop everything and come to the theater.