Trying to take lessons from this summer is going to be like trying to capture lightning in a bottle, ... because it's all changing all the time. By next summer, who knows where audience habits and tastes will be?
Every summer has its own unique pathology, trajectory, and this is not a summer we want to repeat. Next summer looks really good, it looks like a pretty darn good summer, ... If next year we're down, it will be 'Houston, we have a problem.'
We really need them to do well, ... There's a lot of ground to make up in the next few months if we're even going to be close to last year's attendance.
That's very respectable. They're in the top 10 (for the weekend), and there were a lot of other independent films out there competing against it. We'll see how it carries over to next weekend.
They're back on the release schedule. Whether they're back in terms of box office clout, we'll see over the next couple of weeks. But this group of titles certainly looks like the kind of films that can break down the barrier, the taboo that R-rated movies can't be blockbusters anymore.