People want cheap goods and Italy does not make them. Protectionism does not work
If you are not online, people look at you askance. I think in three to four years' time people will look equally askance at you if you haven't got the ability for consumers to buy what they want, where they want and how they want.
My four criteria: I don't want to work with people I don't like; I don't want to work in a business I either don't like or don't understand; I don't want to work for nothing unless I choose to, and I do a fair amount of that already; and I want to have some fun.