Is it a guaranteed bet? No. Is it a good, reasonable roll of the dice? Yes. I think they have a good chance of people who don't normally watch their networks checking them out, without alienating their core audience.
The other networks want to avoid losing momentum and the way you can lose momentum is by saying we're going to put a Gone Fishing sign up and come back after the Olympics.
All of this is positioning, ... The networks are trying to say 'we're not going to cede this exclusively to the cable networks.'
No matter how a network is doing, when that final evening of female figure skating happens, people are going to be watching. Advertisers that want to be in the Olympics are going to be in the Olympics.
If you look at the characters that were predominantly on their schedule, with 'The West Wing,' 'Frasier' and 'Seinfeld,' they were detached, elitist and urban, ... every network is trying to reach as broad an audience as possible.