Chris DeWolfe People Quotations

People can truly put their lives online and interact and meet around shared interests, ... Their Web pages become an extension of themselves accurate and creative representation of how they see themselves.

If people watching videos in a social environment see something they like, they tell their friends, and it spreads virally. Word of mouth is much more valuable than advertising.

The key is to be true to your community's norms and values. You can't just force yourself on people and try to sell them something they don't want - that's good advice for marketers generally, but particularly on community-driven sites like MySpace. You have to find ways to add value to your members' lives while being consistent with your brand's identity.

From activism to socialising to starting new bands, 99% of everything that happens on MySpace is fun and positive. But with that many people, theres going to be a few bad apples, which presents challenges.

A lot of people have put their lives online and are using MySpace to manage their social lives.