Chris DeWolfe Quotations

We really wanted to create the next generation's portal around people's lives, ... It's been baked into our users' routines. They use it as a mechanism to stay in touch with their friends and plan their social lives.

We're trying the same thing for filmmakers - a platform for our users to express themselves creatively.

We have marketing power reach at our fingertips.

People can truly put their lives online and interact and meet around shared interests, ... Their Web pages become an extension of themselves accurate and creative representation of how they see themselves.

It's become a lot more than a Web site, ... It's become a lifestyle brand. It makes a lot of sense to come up with a record label.

If people watching videos in a social environment see something they like, they tell their friends, and it spreads virally. Word of mouth is much more valuable than advertising.

If you go to the mall and start talking to strange people, bad things can happen. You've got to take the same precautions on the Internet.

The key is to be true to your community's norms and values. You can't just force yourself on people and try to sell them something they don't want - that's good advice for marketers generally, but particularly on community-driven sites like MySpace. You have to find ways to add value to your members' lives while being consistent with your brand's identity.

Now, games have been democratized. Everyone plays games.

From activism to socialising to starting new bands, 99% of everything that happens on MySpace is fun and positive. But with that many people, theres going to be a few bad apples, which presents challenges.

If you look at the evolution of games from console to Internet to mobile, and look at social networking from Web to mobile, everything is fragmenting.

A lot of people have put their lives online and are using MySpace to manage their social lives.

When you were growing up, your mom and dad told you to look both ways before crossing the street or not to get into a car with a stranger. It's the same with the Internet. We have a big responsibility and a huge role in bringing all the stakeholders to the table - users, parents, educators, law enforcement, government organisations.