Dick Ebersol Largely Quotations

The real issue though to this point, the money that pays for the Olympics, for our rights, is still largely money coming from television advertising. As soon as we see significant money start to come in in fields like the Internet and wireless we'll adjust our policies even more.

For the first time a major sports property has largely migrated from network to cable, where the dual revenue streams of subscriber fees and advertising can support the escalating costs of broadcast sports rights, ... In the future, it will become almost impossible for broadcast television sports to match the power of those 'sub' fees, which are unique to the cable world.