Ed Goren Ratings Quotations

We'll have to compare the numbers from this year to ratings for the years prior to the Red Sox and Cardinals. I think this will be a memorable World Series with incredible ratings. I think the numbers will hold up extremely well and will be in the ballpark with last year.

I think just to look at ratings compared to past years, there's a lot more to the story.

You can only laugh. I've heard desperate living is never pretty. Madison Avenue cares about two things: ratings and demos.