The core problem is that the world is full of people who would like to take 99 per cent of the information that's on the Internet, and eliminate 1 per cent. Everyone has their own thing they don't like.
Google was founded to get information to everybody. A by-product of that strategy is that we invented an advertising business which has provided great economics that allows us to build the servers, hire the employees, create value.
The Internet is really about highly specialized information, highly specialized targeting.
Our strategy is clearly working. Initial customer response to NetWare 5 and new Novell partnerships demonstrate that the market increasingly recognizes that directory is vital to managing information resources in an Internet world,
Our No 1 goal here by far is to serve Chinese users, who want useful information on the Internet.
Although this is typically a slower season for Internet properties, we had another exceptional quarter, ... Our focus on end users and on quality of information and advertising worldwide continues to work extremely well. We are very pleased with how well this is working at scale.
It's because of this fundamental shift towards user-generated information that people will listen more to other people than to traditional resources.
The best thing that would happen is for Facebook to open up its data. Failing that, there are other ways to get that information,
Every 2 days we create as much information as we did up to 2003.
The Internet is fast becoming a cesspool where false information thrives.
There were 5 Exabytes of information created between the dawn of civilization through 2003, but that much information is now created every 2 days.
Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.