Ginni Rometty Believe Quotations

Clients say, 'What's your strategy,' and I say, 'Ask me what I believe first.' That's a far more enduring answer.

You have to stick up for what you believe in. And that, to me, is the biggest thing you can do about driving inclusion.

So what it means is when you don't believe in the inevitable, it means you don't expect that that's how things have to turn out. You can change them.

You define yourself by either what your clients want or what you believe they'll need for the future. So: Define yourself by your client, not your competitor.

If you're clear on what you believe, you have a great foundation to go make a market.