Jason Hirschhorn TV Quotations

We don't want to just deliver stuff. We aren't a TV company. We are a content company. We think about the platform very early in the process and everyone must be on board.

As with everything we do at MTV Networks, every element of URGE is being developed with our audience in mind. Beyond providing a simple transactional service, URGE will provide a musical playground where fans can explore, customize, discover and download new music.