Josh Bernoff TV Quotations

Consumers have been incredibly resistant to adding one more set-top box to their TV set up. You have to do something really compelling.

Television networks continue to publish research that traditional TV advertising is potent as ever, but national advertisers aren't buying it and are seeking alternatives to enhance their budgets and move them beyond the customary 30-second spot.

The Olympics is a thousand little bits, and broadcast TV struggles in that situation. It cries out to allow people to get more information on demand and get notified about what they're interested in.

The result: Digital cable and on-demand usage will surge. And the TV schedule will soon be as irrelevant as last night's news.

Sites with upscale audiences, existing traffic, and access to content, including many TV networks, should add hundreds of videos to their sites and start selling ads now.