Jeff Kinney Strip Quotations

The key to any good comic strip or television sitcom is to reset the board at the end of the episode because people like familiarity.

I'm not good at narrative; I'm really a gag writer, and that comes from being in the newspaper comic strip world for a while in college. What I do is I just write tons of jokes, then I sort them out in terms of quality and then pick the best of the jokes and then try to form them into a plot. If I get a good theme going, I feel lucky.