John Sicher Growth Quotations

Wal-Mart's growth and power is changing how consumers buy products and how beverage companies sell products. The lawsuit is about Coke and its bottlers trying to come to terms with that.

But soft drinks sales overall are holding up well. If you're looking at the first-quarter U.S. volume growth this year for both Coca-Cola and PepsiCo, it's important to consider that other factors were at play including bad weather and anti-U.S. sentiment around the world.

But soft drinks sales overall are holding up well, ... If you're looking at the first-quarter U.S. volume growth this year for both Coca-Cola and PepsiCo, it's important to consider that other factors were at play including bad weather and anti-U.S. sentiment around the world.

Energy drinks are enjoying phenomenal growth and Hansen has done a terrific job with its brands.

Quaker Oats' grain-based snacks could show real growth within the Frito-Lay marketing and distribution system,

The biggest trend last year was the accelerated growth of the diet sodas,

The diet part of the industry is where the growth is, and these companies are now expanding their offerings of diet sodas.

The carbonated soft drink category is fundamentally in trouble. I anticipate there will be some sporadic growth of a few regular brands and some diets, but the outlook doesn't look good for the category.