I think the bottom line is people will, over the holidays, heavily consume soft drinks, bottled water, teas and juices.
People in general are responding to beverage products with health and wellness benefits. The trend is unmistakable and is going to gain traction in the years to come.
I think people have a growing interest in beverages which are lighter and have actual or perceived functional benefit. I think we've seen a decline in regular soft drinks for some time.
Though not specifically part of management succession, this move, like Mary Minnick's promotion last year, elevates another strong executive and makes them both people to watch.
It started out with young consumers ? late teens, people in their 20s ? but it's getting much broader than that.