July was surprisingly strong -- consumers are on a buying spree, ... Remember the old saying 'Shop till they drop'? Now it has become 'Shop till they shop some more.'
July was a washout, a bust, whichever way you want to call it, unless you were a discount retailer,
July sales numbers are not going to be very good, maybe a tad better than they would have been without the checks,
These numbers come on the back of heavy discounting. The back-to-school period also fueled results. Beyond that, the situation last year in July wasn't good. So retailers were up against much easier comparisons.