Marc Berman Audi Quotations

For the first time in its run, there's competition from a show that's consistently among the top three in ratings. 'Desperate Housewives' is not going to give up audience that easily.

Nobody expected them to do 45 million again. To lose about half the audience, that's big. That's dangerous. That's very dangerous.

To lose about half the audience ? that?s big. That?s dangerous.

The advantage of being a niche network is that you know exactly who your audience is. If you're on the Food Network you know exactly who's watching and what kind of shows they're interested in. It's more difficult for the broadcast networks because they have to focus on a bigger picture. The scope is larger.

It's more important to Fox what age the audience is than the quality of the show,