Gary Hemphill Quotations

It is a rapidly changing beverage landscape and it is important for Coke to move quickly to deliver on what the consumer wants. The competition for shelf space is intense.

They may not be drinking more, but they're drinking better.

There's a lot of innovation around products that fall under the umbrella of 'good for you'. Increasingly that's the direction the consumer is moving.

It's not that they can't be successful, ... It's just that the bulk of the market in the U.S. tends to be middle- and low-price brands. You really have to tell a compelling story to convince people to pay more.

It's obviously the summer holiday weekends, Memorial Day, Labor Day and the Fourth of July that tend to be the big three for refreshment. Sales can be greatly impacted.

Consumers have moved up to products that they perceive as being higher quality.

They were the first to recognize that the consumer was moving to noncarbonated products, and they innovated aggressively.