Peggy Conlon Quotations

We are proud to join Mrs. Bush and continue our successful partnership with Big Brothers Big Sisters of America with this new advertising, which has the potential to positively impact so many young people in our country. I am confident that these touching ads will encourage many more adults to become mentors and bring magic into a child's life.

We are grateful to News Corporation for their generous commitment of donated advertising time and space to this important campaign. Their support in media frequented by our target audience will go a long way to getting this important message out to teens and their parents.

The Ad Council is launching America Supports You because we know that America's support of the military has an incredibly positive impact on the troops that are serving abroad.

Human beings are very complicated, and there are a lot of interesting barriers we set up (to justify behaviors that aren't in our best interests). The key to advertising is not to bash them down with a battering ram but to coax out the positive behaviors.