Romance readers love a wealthy hero, and why not? There's value in a man able to hire a helicopter, a coach and six horses, or a collection of werewolves to do his bidding - and the bidding of the lucky woman on his arm.
One of the most common criticisms of romance is that the genre is too prescribed: If every romance novel ends happily ever after, don't the stories lack complexity? Don't the readers get bored?
There is a whole generation of romance readers and writers who suffer from what I like to think of as 'Thorn Birds' Fever.