We believe we know what makes a good game better than anyone else.
Recently I have gained a little bit of interest in getting more involved in game development again.
We thought about how everyone in the family uses the TV remote, but some people don't want to even touch the game controller.
To achieve this rapid growth, we were required not only to go after frequent game players, but to reel back people who had left games and to make video games enjoyable for those who had not played games at all.
This new approach is like stepping onto an unexplored continent for the first time, with all the potential for discovery that suggests. No one else can match the environment we're creating for expanding the game experience to everyone. Our path is not linear, but dynamic.
We do not run from risk. We run to it. We are taking the risk to move beyond the boundaries of the game industry to reach new players and current players.
The development of this game came from our belief that people wanted something new. In this case, the game took the form of a treadmill for the mind.
The game has changed, ... and the way the game is played has to be changed.